Weighted Mining Frequent Pattern based Customer’s RFM Score for Personalized u-Commerce Recommendation System
نویسندگان
چکیده
This paper proposes a new weighted mining frequent pattern based on customer’s RFM(Recency, Frequency, Monetary) score for personalized u-commerce recommendation system under ubiquitous computing. An existing recommendation system using traditional mining has the problem, such as delay of processing speed from a cause of frequent scanning a large data, considering equal weight value of every item, and accuracy as well. In this paper, to solve these problems, it is necessary for us to extract the most frequently purchased data from whole data, to consider the weight/importance of attribute of item in order to forecast frequently changing trends by emphasizing the important items with high purchasability and to improve the accuracy of personalized u-commerce recommendation. To verify improved performance, we make experiments with dataset collected in a cosmetic internet shopping mall. Keywords; RFM; Association Rules; Weighted Mining Frequent Itemsets using FP-tree;
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